Oman's Ahmed Ibn Majid is the most famous Arab navigator in history. Born around 1432 - 37, he became famous in the West as the navigator who helped Vasco da Gama sail from Africa to India. Taking inspiration and direction from Ibn Majid's outstanding achievements, Brand Oman Management Unit provides the government of Oman with timely and cogent strategic communications, media relations and marketing support. In brief, we help Oman build, develop and communicate a coherent and powerful identity. As such, we aim to:

• establish and project a common and consistent national image;
• ensure truthfulness and authenticity in its messaging;
• provide creativity, direction, support and set excellence in standards for developing and delivering government information campaigns;
• create positive recognition and awareness of Oman's national identity.