Taking its inspiration from the wonderful diversity that is Oman – amongst other things, Arabic calligraphy; marine environment; local textiles; our magnificent landscape; the sultanate’s historic leadership in trade and pioneering role in exploration; and of course frankincense, which has been at the core of our culture and economy for generations. The bold brand mark is a mélange of the best Oman has to offer. Expertly crafted, the mark draws on a rich and vibrant colour palette which reflects Oman’s natural bounty.

More specifically, and looking right to left, the brand mark can be interpreted as - the dhow (purple), the turtle and rich marine environment (marine green), the silhouettes of the mountains (light blue) and the frankincense (light green).