It is Brand Oman Management Unit's role to encapsulate the fundamental common purpose of Oman and communicate that domestically as well as internationally through a program of creative initiatives. We want to harness Oman's energy, create forward momentum and effective common behavior. What we will be encouraging across Oman's public and private sectors is a more focused organic, sustainable and coordinated approach to developing a stronger national brand. Getting all parties to look and sound alike is absolutely imperative.

We run simple but powerful initiatives that give context to Oman that are relevant to our visitors and ourselves. Through our initiative program we present a compelling thread that binds the extraordinary and the ordinary things that are Omani.